Concept project · Restaurant
Fährhaus Wilhelmine
Today's menu, opening hours, a table — in that order.
The brief
A restaurant on the water with a menu that changes daily. In the evening, guests look for three things on a phone: are you open, what is there, can I get a table. Everything else is secondary.
Decisions
- 01
The menu is content, not a PDF
Today's menu sits on the page as text — readable without zooming, findable by Google, editable in two minutes. Nothing to download.
- 02
Opening status in the hero
"Open today until 23:00" answers the most common question before anyone scrolls. The dot beside it is green when the kitchen is open; no further explanation needed.
- 03
A serif with wonk, not menu-card curlicues
Fraunces with its slightly skewed axis gives the house character without sliding into chalkboard script. Prices are set in mono — they are there to be read, not decorated.
- 04
Reserving means calling
A form at eight in the evening is the wrong route. The button dials; anyone who would rather write finds the address next to it.
Result
A guest standing on the street knows within five seconds whether they can eat here tonight — and calls from the same view.
- Home page on a phone
- under 70 KB
- Menu as text
- complete
- External requests
- 0
Something like this for your business?
Tell us what your customers are looking for — we'll tell you what the page would have to look like.
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