Concept project · Physiotherapy
Praxis Lindwerk
A calm site for a profession where trust matters more than technology.
The brief
A physiotherapy practice that competes on time and attention. Patients arrive in pain and with a prescription — the site has to reassure, inform and make an appointment possible.
Decisions
- 01
A promise you can check
"No double booking" sits at the very top, because that is precisely the difference from a chain practice. A checkable sentence beats any quality claim.
- 02
Prescription or self-pay, visible at a glance
Every treatment carries a small tag: on prescription, or self-pay. That saves the phone call that is really just a clarification.
- 03
Soft shapes, no wellness kitsch
Rounded edges and a muted moss green instead of lavender and stacked stones. This is a medical service, not a spa treatment.
- 04
Consultation hours and phone hours kept apart
Both are stated because they are not the same thing — and because the most common frustration is a call at the wrong time.
Result
A page that manages without a single stock photograph of smiling people and still feels welcoming.
- Home page on a phone
- under 60 KB
- Stock photographs
- 0
- Contrast
- AA throughout
Something like this for your business?
Tell us what your customers are looking for — we'll tell you what the page would have to look like.
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