Concept project · Electrical company
Voltmark Elektrotechnik
Emergency service, rewiring and wallboxes — a page built to produce the call.
The brief
An electrical company with its own crew, competing against anonymous emergency-service portals. The page has to make one thing clear in the first second: a master craftsman answers here, not a call centre.
Decisions
- 01
The number sits above everything
Header, hero, closing band — three places, the same number, always tappable. Next to it the emergency hours, so nobody calls into an empty workshop at 11pm.
- 02
Signal yellow only for the call
The colour comes from electrical warning marking. It marks exactly one thing: the action. Everything else stays grey and ink.
- 03
A wiring diagram instead of stock photography
Rather than a bought photograph of somebody else's tradespeople, a drawn circuit runs through the hero. Honest, distinctive, and twelve kilobytes.
- 04
Four steps, spelled out
Call, appointment, fixed price, execution. The most common objection in the trades is fear of an open-ended bill — the process answers it before it is asked.
Result
A page that renders in under a second on a phone, and whose only loud element is the phone number.
- Home page on a phone
- under 60 KB
- External requests
- 0
- Screen sizes checked
- 5
Something like this for your business?
Tell us what your customers are looking for — we'll tell you what the page would have to look like.
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